Create a Vision Pack for Communication

Having a unified voice with all ministries was a learning moment for me more than it was for the other ministry leaders.


That moment you come to church and see a Publisher masterpiece! [Oximoron alert!]


You strive for consistency and pixel perfect designs, you have a style guide and your assets are perfectly organised until that one day a ministry leader shows up with a printed brochure for their ministry (mind you they even used there own home printer).


And dare I to say the word Papyrus


Oh and white space would be very offended to see such a piece.


EYE-BURNING HIDEOUS.


Does this sound familiar?


It’s easy to be slow to speak but my face gives it away. Every time.


But I’ve been wondering, are they the one to blame?


Ministry person has time, sees the need and wants to help. They are not trained but their heart is in the right place. On the other hand, e-ve-ry-bo-dy knows the communication team (aka me) is very busy…


Boy, oh boy, if they don't know there is a process, then I’ve failed to communicate.


“This means I am the one failing at what I was supposed to do.”


As church communicators how often are we so focused on communicating with the outside world (which should be a priority, don’t get me wrong) that we forget to communicate internally?


This made me stop.


I’d spent time in processes, systems and tactics but I’d failed to implement simple processes for the ministries around me.


I wasn’t spending time with other ministry leaders or sharing the vision for communication. They didn’t know what they didn’t know.


A vision that is not shared is daydreaming. I learned that soon enough.


Time to work on a plan to prevent future pieces with no discernible use.


Insert bat signal here.


A vision pack for communication (fancy word for an online style guide, that explained our “why” along with all brand assets)


Looking for an example? Download a FREE copy here






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