Regardless of what it’s called, almost every church has a connection card.
Building the perfect connection card for your church involves a variety of factors. One of those is structuring the card in way that’s designed to elicit information. Did you know there are statistics for that? There is data that tells us the best way to ask for a visitor’s information. There are also other best practices for creating inspiring, appealing church connection cards.
As culture shifts, attracting new visitors to your church is becoming increasingly more difficult.
This is what makes your church’s connection card so important. Because once you’ve done the hard work of actually getting a new family through your doors, it’s imperative that you capture their information so they don’t simply walk out after service, never to be heard from again. So how do we do this?
Constructing the perfect connection card comes down to two main factors:
Limited form fields
Plain and simple. The most crucial element of your church’s connection card is the number of form fields you request from a visitor. The fewer form fields you display, the more cards you’ll have filled out. So the question you need to ask yourself is, “What is the absolute least amount of information we need to capture from a new visitor?”
Keep in mind that once you have basic information from someone, you can always follow up with them later to get more information. So if all you get is their first name and email address upfront, you can always follow up later to get their email and physical address.
Knowing that every additional field you include reduces the number of completed cards, how limited can you make your church’s connection card without it being useless?
For instance, obviously, having a connection card that only asks for a new visitor’s first name would yield the highest percentage of cards filled out. But this card would be of no use to you. The connection card exists to allow you to follow up with new visitors beyond your Sunday service. Here is the information I would ask for on a church connection card ranked from most to least important. And I’ll say it one more time: Remember to eliminate as many form fields as possible:
First Name (necessary)
Email Address (necessary)
Last Name (optional)
Phone Number (optional)
Physical Address (not recommended)
Now that we’ve tackled the structure of our connection card, let’s move on to the actual design.
If you’re finding it difficult to keep your connection cards lean, one workaround is to simply have multiple cards that serve multiple purposes.
At Bethlehem Baptist Church, visitors and regular attenders will find five different cards: a connect card, a prayer card, a giving card, a serve card, and a Yes card (for new christ followers or wanting to be baptised). Each of these cards serves a unique purpose. Instead of cramming all of this information onto a single convoluted card, Engage has delegated individual tasks to individual cards.
Whatever it is you call the connection card at your church, the verbiage you use will be completely foreign to a new visitor. If you don’t have an evangelical church background, the word connection card (or whatever you call it) has no meaning.
One way to make sure you’re communicating clearly is to colour coordinate your cards. Instead of asking visitors to, “Fill out a connection card,” you can simply ask them to, “Fill out a green card.” This ensures there’s no confusion as to which card you’re referring to. Especially if you have multiple cards, colour coordinating them — using your brand colours — is a win for clear communication and consistent visual branding.
When it comes to your church connection card, less is more. Here are 4 helpful tips to consider when designing your next connection card:
Keep it minimal: The less information you ask for on a card, the more cards will be completed.
Use multiple cards: Instead of stuffing a single card full of endless information fields, use individual cards for individual tasks.
Colour coordinate: Use colours to make card identification easy.
Be playful: Filling out cards is boring. Use fun verbiage to show off your church’s personality.